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1. No vision. Successful businesses have a clear vision or picture of their business purpose and mission. Your vision serves as a roadmap to help you see where you are today in relationship to where you want to be tomorrow. Your business plan serves as the mechanism that will help you to bridge the gap. When you don’t have a clear vision as to why you’re in business or where you intend to take your business, it’s like taking a road trip without a map. When you don’t know where you’re going, you’ll waste a lot of time, money, and energy trying to find the right road leading to your destination. A well-defined vision will help you stay focused and on track.

2. No niche. One of the most common reasons for business failure stems from having a poorly defined niche. A niche can refer to a target market or to an area of specialization. When businesses fail to target a specific group of consumers, they risk being attractive to no one. Perhaps it has its underpinnings in the saying, “You can’t please everyone.” The more narrowly you market your business, the better your chances of generating new business. Market yourself as an expert in a specialty, while showcasing yourself to a narrow market that you can most benefit.

3. No business plan. Your business plan is your strategy. It includes many important items like defining your business niche and target market, your marketing plan, financial projections, staffing, investments, as well as the benefits and features of your products and services. Referring back to your vision for your business, it is your business plan that provides the strategies to move you from where you are today to where you want to be in the future. If you don’t have a business plan to follow, your chances of achieving success are greatly diminished. Plans have a way of becoming reality. Craft your plan carefully and use it to guide your progress forward.

4. No marketing plan. A marketing plan outlines the steps you intend to take to sell your product or service. As one component of the overall business plan, it identifies your niche, your product or service benefits, the strategies you’ll employ to reach your target market, as well as how much you intend to spend. Marketing is fundamental to your company’s success. Without it, you won’t have any customers or clients. For this reason, it’s critical to spend the extra effort to develop one.

5. No marketing calendar. This item is a subset of the overall marketing plan. It is critical to any marketing effort in that it schedules when you intend to implement various marketing strategies. By having a calendar, you’ll be more organized about how you go about marketing. Also, it provides a way to track what you’ve done and the results of your efforts. Marketing is not a one-time effort, but rather something that must be done consistently over time. A calendar is critical to staying on target and on track with your marketing plan.

6. No action. Taking action is the foundation of progress. Without it you will have no clients and ultimately no business. Sometimes business owners get caught up in process so that they are unable to make decisions. Other times they suffer from being perfectionists and don’t implement ideas because they don’t think they are good enough. Anything that prevents you from moving forward will lead you down the path to failure. Until decisions are made, flow is stopped and that usually means your business is blocked as well. Until you put your products or services out there, you’re never going to make sales. It’s better to take some action, risking an outcome you might not desire, than to stop and stagnate.

7. No customer service program. You’re in business only because you have customers or clients. In order to get business and to maintain it, it’s important to have a customer service program. A program can include anything from the methods you use to gain new clients, to how you service them once they are your clients. It includes follow up visits or calls, providing information to them about current or new products and services, and, most importantly, kind, courteous, and prompt service when they have a problem or issue. It’s expensive to get new clients. It’s better and easier to retain the one’s you have by employing an outstanding customer service program.

8. No strategic partners. Successful business owners don’t go it alone. They associate, partner, and network with other highly successful and exceptional people. Partnering with others is a way to quickly expand the reach of your own business. There’s a wonderful synergy that comes with doing things with others. There are more ideas, more knowledge, and more resources to create products and services. While you can be successful on your own, you can do more and do it more quickly when you work with others.

9. No ways of monitoring progress. You cannot manage what you cannot monitor or measure. Every business needs to identify its key success factors. It might be the number of products sold, the number of service hours provided, the number of signups generated from an email campaign, or even the perception of your business in the local community. The only way you can improve your business and attain the success you desire, is by measuring the results of your actions. You’ll be able to identify what is working and also where the shortfalls exist. You can use any number of methods including internal operating checklists, customer surveys, and even peer reviews – feedback from your alliance partners or competitors. This valuable feedback will be extremely useful in realigning your business efforts in the direction that maximizes success.

10. No professional approach. Successful businesses develop systems to deal with all aspects of business operations. Whether it’s a system for marketing products or services, or a system for dealing with customer orders or complaints, policies and procedures serve to make business run more smoothly. Your systems will cultivate a sense of confidence and trust in the hearts and minds of prospects and current customers that they will be dealt with in a consistent and professional manner.

11. No commitment to learning. There is no place for complacency when it comes to being an entrepreneur. Successful business owners search constantly for new and better ways to get clients as well as to serve the ones they already have. They are aware of the latest trends and ideas so they can create products and services which best serve the changing needs of their target market. They learn about and implement processes that increase the effectiveness of their day-to-day operations. By committing yourself to learning and to implementing what you learn, you’re committing yourself to success in all parts of your business.

12. No follow up. Business owners that don’t follow up with clients and customers are perceived as inattentive, uncaring, and unprofessional. Lack of follow up is a surefire way to lose clients and to ensure that you won’t be referred any new ones. Whether it’s returning phone calls, following up with emails, or delivering a product or service to the client as promised, make sure that you complete these tasks. Following up is fundamental to creating great, long-term customer relationships. Not only does it show that you respect your clients, it is a standard of excellence among business professionals.

13. No consistency. Consistent action is one of the most important habits to cultivate if you truly desire business success. First, you must be committed to the long-term – that it will take time to build up your business. But more importantly, you must be committed to taking consistent action – taking the steps to market yourself on a regular basis. The only way to be heard above the “noise’ of thousands of other marketing messages is for potential customers to see and hear about you on a regular basis. Each day, commit yourself to taking one action that will increase your visibility or credibility. You’ll be surprised at how quickly these little steps build into much larger successes.

14. No way to monitor website activity. The success of your website is dependent on multiple visits and repeat visits to your website. In order to determine the effectiveness of your website, it’s important to monitor which parts of your website are attracting the most traffic. Successful companies use various tracking software programs to see which pages are visited most often and which links are clicked most frequently. This valuable information will tell you what is and is not working. If something isn’t drawing the attention you desire, it’s important to make changes and quickly. Making changes to your website is one of the easiest things to do to keep your business moving forward.

15. Not willing to ask for the sale. Without sales, you won’t be in business. No matter how skillful you are with running the day-to-day business operations, if you don’t sell your products or services, you won’t need to worry about running a business for long. All of the marketing efforts in the world won’t create customers who are beating down your door to buy from you. Your marketing effort must extend beyond the regularly scheduled activities on your marketing calendar. Being confident in what you are selling, being skillful in conveying benefits and features, and managing objections are key to making sales. The most important action to take, however, is simply to ask for the sale.

© Copyright 2004 by Alicia Smith

Alicia Smith is a Coach and Trainer whose specialty is helping coaches to Make Money Now. This article is derived from just one of the 90 lessons contained in her e-course, 90-Day Marketing Marathon. To learn more about that course and her other products and services, please visit the following sites. (You also can email her at alicia@aliciasmith.com.) http://www.90DayMarketingMarathon.com http://www.discninja.com http://www.InternetAssessments.com

Of all bowling tips I can share with you, the most important bowling tip of all is: practice! No matter how well you understand the game, no matter how excellent your bowling equipment is, you just are not going to get any better if you do not practice, practice, practice.

Another great bowling tip is to get a coach. It is best to get a trained coach, somebody who has helped others on their road to bowling greatness. Unfortunately, getting such a coach can cost a pretty penny… if you can find one in the first place.

So, if you cannot find somebody trained as a coach, find the next best thing – your mom, dad, friend, or neighbor, etc. Of course, you do, indeed, want someone who is a great bowler. At the very least, you want someone who is very interested in bowling – think of it this way, not all basketball referees are excellent basketball players, but they know what is going on the game.

In other words, even if friend cannot roll a strike every time, he or she can still help dissect your movements. Your friend may still be able to tell you what is wrong. Also, perhaps you know what you are doing wrong, and you end up overcorrecting yourself – your coach (even if it is just a friend) is going to be able to tell you that you have overcorrected or to tell you other information that you just cannot see or feel for yourself.

Besides these two major bowling tips – practice and don’t go at it alone – there are tons of bowling tips to adhere to. Very few bowling tips apply to all bowlers like these first two do. Someone who always gets a gutter balls is going to need different bowling tips that someone who cannot time his or her approach. Similarly, an amateur bowler is going to be helped by completely different bowling tips than a professional.

Nonetheless, here are a few more bowling tips:

· Stop using the house balls at the bowling alley – get yourself a custom bowling ball, or at least a bowling ball that fits your hand well. You are going to be able to use a different weight ball than you normally would, simply because it fits your hand better. Why not go heavier?

· Get your own bowling shoes – while this bowling tip is not quite as important as the abovementioned one, it can still help. Most certainly, you are going to feel better when you are wearing your own bowling shoes.

· When you have a question, ask it – never assume that you have learned all there is to know. Even the best bowlers, the professionals, can stand to take some advice. Never stop learning.

· Stretch – no, bowling is not a contact sport, but that most certainly does not mean that bowlers do not get injured. Stretching can help you prevent injuries. Also, making sure that you have a ball that properly fits will keep you safer, too. You may also decide to wear a wrist support.

· Keep that throwing are nice and loose.

· Think – bowling is not all in the wrist, it is in the head. Really think about your movements and y our delivery. Concentrate on which movements create which spins on the ball, etc.

· Finish close to the foul line – being with six inches of the foul line will help insure that you get the best release possible (of course, you never want to cross it!)

· Watch the professionals – watch them on TV, or watch some great bowlers at your local alley.

· Always keep your eye on the target – this does not necessarily mean you need to keep your eyes on the pins! Rather, look at the markers in the lane.

· Follow through!

I hope that these bowling tips have helped you. And I want to remind you of one of the absolute most important bowling tips of all – have fun! It is not worth bowling if you are no longer having fun. Do not let the pressure to win get in the way of your overall aim to have fun!

Anne Clarke writes numerous articles for websites on gardening, parenting, fashion, and sports. Her background includes teaching and gardening. For more of her articles on bowling, please visit Best Bowling.

Do you sometimes find that as soon as you take that leap and decide to make a positive career change, you’re met with criticism and resistance from those around you? They tell you why it’s a bad idea and try to persuade you not to follow your dream.

Luckily, it only seems that way. One of the biggest challenges that many people in career transition face is trying to convince their families, friends, coworkers and the people who know them best, that change is a good thing. At a time when everything is in flux, it’s tough for us to reassure people we are headed on the path to success despite any obstacles which may surface along the way. We may even be uncertain ourselves! And because we frequently experience the most resistance to our ideas from the people who mean the most to us, it can FEEL like our core support system is caving in. But don’t worry, I assure you it’s not!

As a certified career coach who has helped many people overcome obstacles and who has paved the way for my own career, I make sure my clients know where to find the best type of career support, at the time when they need it most. Here are five sources where you can seek out guidance, education–even commiseration!–during your career transition period.

1. Career networking – both online and in person.

There are tons of career-focused networks and resources on the internet and in your local area. To locate them online, do a Google search. Check out your home town paper to find out where the best career focused communities are hiding. Go out and mingle with like-minded professionals who are seeking a change in their own careers or who are currently in the career you want to pursue. Participate in workshops, contact your college alumni office or attend a networking event. The information is there for the taking, all you have to do is seek and you shall find.

2. Individual career coaching.

On my site I offer what is known as Co-Active Coaching – a style of coaching that empowers the career seeker to find the right answers on their own and navigate their career course in a way that feels right for them alone. A good coach will never just hand you instructions, but is there instead to offer expert advice, an objective viewpoint, positive encouragement and suggestions to help manage your goals effectively, in a manner that works for you.

3. A career seeking buddy.

Sometimes it isn’t easy being that “horse of a different color” in your group of friends. If everyone you know is consumed with their corporate job but you have a strong urge to strike out on your own, you may get some resistance from those who can’t relate or are fearful you might be making a mistake. The solution is not to try to persuade the naysayers, but instead seek like-minded people or a supportive friend to commiserate with, share experiences with, and bounce ideas off of. It’s so important to feel like you have someone who understands what you’re going through during the sometimes unpredictable yet exhilarating career transition time. You can find a career seeking buddy by following up with some of the other points in this article–for example, visiting online and in-person networks where career seekers converge, taking a career education course or career teleclass and reaching out to classmates, or even asking your career coach to introduce you to others in her circle of contacts.

4. A mentor or someone who has “been there.”

Is there someone in your life who you admire because they didn’t follow the status quo, created their own path or just seem to be living out an amazingly full and satisfying life and career? Maybe you have a friend, relative, or acquaintance who started their own business or managed to interweave creativity and flexibility into their professional life in a way that stands out from the crowd. Now is a perfect time to ask for advice and guidance from that person, listen to their story, learn from their mistakes, and apply this knowledge to the changes that you’re going through in your own career. Most people are more than happy to share what they have learned. The experience is sure to be enlightening and you will be making a friend and professional contact in the process.

5. Career education courses.

Newspapers, career publications, public libraries, online career resources and even my career website, http://www.HallieCrawford.com, are all great places to discover reasonably-priced career education and transition courses. Become armed with the knowledge needed to begin your journey on the path to a more fulfilling career. I myself offer a terrific and inspiring Career Seekers Teleclass that’s held several times per year. It’s a fantastic support program for those who are interested in coaching but either aren’t ready to invest in individual coaching just yet, or really like the idea of participating in a group where others are going through the same thing you are. For more information, visit my website at the bottom of this article.

When you’re striving for a positive change in your life, the goal is to seek out experiences and people that help you pursue that goal, enhance your knowledge, and offer positive feedback. It’s understandable that our human support group won’t always exist in the places where we’re used to having it… but help is out there. I have confidence that you will receive the guidance and understanding you need to move forward with your dream of the ultimate career for you. Good luck!

Copyright 2006 Hallie Crawford, Authentically Speaking. All rights reserved.

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Want free tips, tools and expert advice on finding a career you’re passionate about? Visit Certified Career Coach Hallie Crawford at http://www.halliecrawford.com. Sign up for Hallie’s monthly e-newsletter, Creating Your Own Path, right now: http://www.halliecrawford.com/newsletter.html